Adventure awaits. Find yourself in Somerset

Visit the Experience Somerset Website

Somerset Tourism Strategy

The Somerset Tourism Strategy, 2021-2025: Providing the Foundations for a Vibrant Visitor Economy is Somerset Regional Council’s five-year plan to support the vibrancy, diversity, resilience and sustainability of the region’s visitor economy.

The strategy is designed to provide Somerset Regional Council with the direction it needs to help it play its role in growing the local visitor economy and to attract new businesses and opportunities from both within and outside the region. Informed by research, consultation and analysis, it presents a visionary yet practical plan of action to help promote and support the region’s visitor economy now and into the future.

Somerset Regional Council is committed to playing its part in supporting economic development. Tourism promotion and development is a key area of focus under the Prosperous Somerset theme in Council’s Corporate Plan, which seeks to nurture and support a region celebrated for its prosperous rural lifestyle, its agricultural strengths, its natural assets and its potential as a premier regional visitor destination.

The Somerset Tourism Strategy is designed to realise this important objective, for the benefit of the community of the Somerset Region.

Tourism Strategy – Somerset Regional Council

The Economic Development Plan and Tourism Strategy are implemented and monitored in consultation with Somerset Economic Development and Tourism Advisory Committee (EDTAC).

EDTAC Terms of Reference